More than half of U.S. teens exposed to alcohol marketing

U.S. teens encounter alcohol ads regularly.

July 24, 2024

A new CDC study, published in the American Journal of Preventive Medicine Focus, finds that more than half of U.S. adolescents (aged 12–17) report sometimes or often seeing or hearing alcohol advertisements while streaming videos, watching TV, going to the movies, or browsing the internet.

CDC analyzed data from the 2021 YouthStyles survey, a national survey administered by Porter Novelli. According to the CDC report, the chance of being exposed to alcohol ads is not the same for all adolescents. Hispanic adolescents have a 60% greater chance of being exposed to alcohol ads compared to White adolescents. The report also finds that teens’ chance of seeing or hearing alcohol ads increased by 20% with each year of age between 12 and 17.

Youth exposure to alcohol advertising is associated with underage drinking or drinking more. This new study underscores the importance of monitoring youth exposure to alcohol marketing, including digital marketing. These findings can inform our understanding of youth exposure to alcohol marketing and help identify strategies to reduce such exposure, particularly among teens who are disproportionately affected.  Alcohol use among youth can be reduced through efforts to limit this exposure and other proven strategies, including enforcing underage drinking policies, increasing the price of alcohol, and reducing its overall availability.

Social media resources:

👨‍👧‍👦 Parents & Caregivers: 👩‍👦 Did you know 1 in 4 high school students drink alcohol? New CDC research reveals that more than half of U.S. teens are exposed to alcohol ads online💻, on TV📺, while streaming video📱, or at the movies🎥. These ads can change how teens perceive drinking, making it seem more positive and normalizing risky behaviors. The more alcohol advertising teens see, the more likely they are to start drinking underage or to binge drink. Together, we can create environments to support our young people’s development: https://bit.ly/4cF4QeK

🚸 Public Health Professionals 🚸 New CDC research finds over 50% of U.S. teens are exposed to alcohol advertising, with some racial/ethnic groups facing significantly greater chance of exposure. Teens exposed to alcohol advertising are more likely to start drinking or drinking more. Addressing youth exposure to alcohol marketing can help to reduce underage drinking and related racial/ethnic disparities. Read the latest findings on youth exposure to alcohol marketing in the U.S. at: https://bit.ly/3LBA2jz

👀Seeing alcohol ads can make #teens view alcohol more positively & more likely to start drinking or binge drink. CDC finds over half of U.S. teens see alcohol ads on TV📺, at movies📽️, on internet💻, or streaming📱. Know the risks of #UnderageDrinking: https://bit.ly/3ziOIkH

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Health Advisory: Shortage of Blood Culture Bottles

Act now to mitigate the impact on patient care

CDC Health Advisory: Disruptions in Availability of BD BACTECTM Blood Culture Bottles

CDC is alerting healthcare providers, laboratory professionals, healthcare facility administrators, and state, tribal, local, and territorial health departments, of a critical shortage of Becton Dickinson (BD) BACTECTM blood culture media bottles.  This shortage has the potential to significantly disrupt patient care by leading to delays in diagnosis, misdiagnosis, or making the management of patients with infectious diseases more difficult.

CDC recommends laboratory professionals and healthcare facility administrators who will be affected by this shortage, as well as state, tribal, territorial and local public health departments, assess plans and options now to mitigate the impact of the shortage on patient care.  Additional Resources: CDC Health Advisory Medical Device Shortages List | FDA

	CDC is alerting clinicians, laboratorians, and healthcare facility administrators, as well as state and local health departments, of a critical shortage of Becton Dickinson (BD) BACTECTM blood culture media bottles. https://www.cdc.gov/healthcare-associated-infections/bd-bactec-availability/index.html

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Ready for Something New? 👀

View this email in your browser Hi concerns2me, ICYMI: we're refreshing how we do things here at Creative Commons. We're early in the process, but CC staff and board have identified some fundamentals, like… The Creative Commons licenses must be at the core of everything we do. As we refresh our strategy, the future of the CC licenses is top of mind. We want to make sure CC licenses are easy to use and accessible. We want to innovate. We want to protect the commons and address challenges that arise with new technologies (see: AI) and changing political landscapes. Your donations help us do this. We're a small nonprofit with big aspirations, and concerns2me, this is why we're reaching out. Would you be willing to make a small gift of $15? Your contribution will set us up for success as we map the future of Creative Commons and our licenses.  Thank You! Anna  Donate to Creative Commons This email is licensed under CC BY 4.0. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

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CDC reports on AR burden

CDC reports antimicrobial resistance (AR) is still an urgent threat in U.S.

New Data Show Antimicrobial-resistant Pathogens Remain Elevated Post-pandemic

CDC used new data to analyze the U.S. burden of seven antimicrobial-resistant pathogens typically found in healthcare settings from 2021 through 2022. A new fact sheet shows that six bacterial antimicrobial-resistant hospital-onset infections increased by a combined 20% during the COVID-19 pandemic compared to the pre-pandemic period, peaking in 2021, and remaining above pre-pandemic levels in 2022.  In 2022, rates for all but one of these pathogens (methicillin-resistant Staphylococcus aureus or MRSA) remain above pre-pandemic levels. In addition, the number of reported clinical cases of Candida auris (C. auris)—a type of yeast that can spread in healthcare facilities, is often resistant to antifungal medications, and causes severe illness—increased nearly five-fold from 2019 to 2022.

The release of this fact sheet is an opportunity to highlight how data are critical to guide efforts to combat antimicrobial resistance, and CDC is committed to providing the high-quality data required to steer this important work.  Download and share the fact sheet outlining the new data and visit CDC’s website for more information on antimicrobial resistance threats in the U.S.

	NEW CDC report underscores #AntimicrobialResistance remains an urgent #PublicHealth threat. Check out the new data and share with others who are working to continue the fight against AR. bit.ly/ARThreats2022

Don’t forget to follow us on X @CDC_AR. If this email was forwarded to you, join our email list to stay up to date with CDC’s antimicrobial resistance news.

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