More than half of U.S. teens exposed to alcohol marketing
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July 24, 2024 |
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A new CDC study, published in the American Journal of Preventive Medicine Focus, finds that more than half of U.S. adolescents (aged 12–17) report sometimes or often seeing or hearing alcohol advertisements while streaming videos, watching TV, going to the movies, or browsing the internet. |
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 | CDC analyzed data from the 2021 YouthStyles survey, a national survey administered by Porter Novelli. According to the CDC report, the chance of being exposed to alcohol ads is not the same for all adolescents. Hispanic adolescents have a 60% greater chance of being exposed to alcohol ads compared to White adolescents. The report also finds that teens’ chance of seeing or hearing alcohol ads increased by 20% with each year of age between 12 and 17. |
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Youth exposure to alcohol advertising is associated with underage drinking or drinking more. This new study underscores the importance of monitoring youth exposure to alcohol marketing, including digital marketing. These findings can inform our understanding of youth exposure to alcohol marketing and help identify strategies to reduce such exposure, particularly among teens who are disproportionately affected. Alcohol use among youth can be reduced through efforts to limit this exposure and other proven strategies, including enforcing underage drinking policies, increasing the price of alcohol, and reducing its overall availability. |
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Social media resources: |
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👨👧👦 Parents & Caregivers: 👩👦 Did you know 1 in 4 high school students drink alcohol? New CDC research reveals that more than half of U.S. teens are exposed to alcohol ads online💻, on TV📺, while streaming video📱, or at the movies🎥. These ads can change how teens perceive drinking, making it seem more positive and normalizing risky behaviors. The more alcohol advertising teens see, the more likely they are to start drinking underage or to binge drink. Together, we can create environments to support our young people’s development: https://bit.ly/4cF4QeK
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 | 🚸 Public Health Professionals 🚸 New CDC research finds over 50% of U.S. teens are exposed to alcohol advertising, with some racial/ethnic groups facing significantly greater chance of exposure. Teens exposed to alcohol advertising are more likely to start drinking or drinking more. Addressing youth exposure to alcohol marketing can help to reduce underage drinking and related racial/ethnic disparities. Read the latest findings on youth exposure to alcohol marketing in the U.S. at: https://bit.ly/3LBA2jz
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👀Seeing alcohol ads can make #teens view alcohol more positively & more likely to start drinking or binge drink. CDC finds over half of U.S. teens see alcohol ads on TV📺, at movies📽️, on internet💻, or streaming📱. Know the risks of #UnderageDrinking: https://bit.ly/3ziOIkH
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